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Deduction Buddy — free from Heyseed.shop Get the free download
Deduction Buddy — a free AI agent for UNFI suppliers

Stop losing money to UNFI deductions

Deduction Buddy is a free AI agent that reads your UNFI chargeback reports, flags the deductions you shouldn't be paying, and drafts the disputes to get your money back.

MCB report — week 32Triaged
MCBPromo chargeback — rate mismatch−$1,240.80Disputable
MCBPromo chargeback — matches signed terms−$862.50Expected
WRDCEItem-performance fee — SSA waiver applies−$375.00Disputable
SASIFPost-audit claim — check the date math−$2,118.34Review

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FreeBuilt by a CPG brand, not a software companyYour data never touches our servers

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The problem

UNFI deductions eat emerging brands alive

Every week, deductions show up on your remittance — MCBs, fees, fines, chargebacks — and most brands just eat them. But some of those deductions are duplicates, some are taken at the wrong rate, and some are fees UNFI's own policies say you shouldn't be paying. You have 12 months to dispute a deduction. After that, it's final.

What it does

How to dispute UNFI deductions — automatically

Triage every deduction

Reads your weekly MCB report line by line and classifies each deduction: expected, disputable, or needs a closer look. It knows UNFI's official 440-pattern deduction key, the dispute deadlines, and the fee waivers many suppliers don't know they have.

Draft the disputes

Builds evidence-backed dispute packets: portal-ready text for UNFI's Dispute Center plus a professional email to your rep. Every dollar traced to a source document. Nothing sends without your approval.

Analyze your trade spend

Rolls up what you're really spending on OI, MCB, and TPR promos, and shows which ones earn their keep — and which ones you're funding for nothing.

How it works

Up and running in 10 minutes

Step 1

Install the plugin in Claude.

Deduction Buddy runs inside Claude (the desktop app or Claude Code). Don't use Claude yet? It takes 5 minutes to start.

Requires Claude
Step 2

Tell it about your brand.

A short interview — your legal entity, UNFI vendor number, your items — and it's configured. No spreadsheets to edit.

Step 3

Attach a deduction report and say “triage this.”

You'll get a workbook of every deduction, what's disputable, and drafts ready to file.

UNFI deduction codes, explained

UNFI deduction codes, decoded

A few of the deduction types Deduction Buddy recognizes on sight (it knows 440+):

MCB
Manufacturer chargebacks for retailer promos. The #1 source of wrong-rate and duplicate deductions.
PLC
Quality chargebacks from customer credits.
WRDC / WRDCE
Quarterly ad billings and item-performance fees. Often waived for suppliers on UNFI's Simplified Supplier Approach.
SASIF / SAS
Post-audit claims. Frequently overstated, and time-barred after 24 months.
OVP
Overpull deductions when promo buying outruns the deal. The math is worth checking.
WHFD*
Whole Foods pass-through billings (coupons, scans, co-op, ads). UNFI passes these through without vetting them.
Who made this

Built by a brand, for brands

We sell through UNFI ourselves — Deduction Buddy is the agent we built to review our own remittances, and now it's yours free. No platform to subscribe to, no percentage of recoveries, no sales call.

Heyseed.shop
FAQ

Hello, some answers would be nice

Do I need Claude to use Deduction Buddy?
Yes — it's a plugin for Claude (Anthropic's AI). It works with Claude's desktop app (Cowork) or Claude Code. If your team doesn't use Claude yet, setup takes a few minutes.
Is it really free?
Yes. No trial, no tier, no percentage of what you recover. It's free because we want you to know Heyseed.shop.
What happens to my data?
The plugin runs entirely inside your Claude workspace. Your deduction reports, supplier agreement, and pricing never touch our servers. The only thing we get is the email address you give us.
How do I dispute a UNFI deduction?
Disputes are filed in UNFI's Dispute Center against a specific payment, backed by evidence — your signed promo terms, the MCB report line, and shipment records. Deduction Buddy assembles all of it and drafts the filing; you review and submit.
What emails will I get?
Your download link, notifications when we update the plugin, and occasional emails from Heyseed.shop. Unsubscribe anytime.
Is this affiliated with UNFI?
No. Deduction Buddy is independent and not endorsed by or affiliated with UNFI.
Last call

Your dispute window is closing on last year's deductions

Deductions become final 12 months after they're taken. Get the agent and find out what's still recoverable.

Get Deduction Buddy free

Enter your email and we'll send the download link.

FreeBuilt by a CPG brand, not a software companyYour data never touches our servers

Check your email

Your download link is on its way. Add hello@heyseed.shop to your contacts if it doesn't show in a few minutes.